Well money talks...and apparently allows for crappy arena names. Wish I had Bill Gates money - I would purchase the naming rights and call it the only thing it should be called - Mario Lemieux Arena!
Early bet on nickname..."The Coal Mine" (kudos to Seth at Empty Netters)
Names/Sponsorship I would have like to have seen....
...Wholey's Fish House
...Iron City Arena
...Primanti's Place
...Quaker Steak Center
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